Strategic Pricing
A market-informed launch price designed to build buyer confidence and avoid leaving money on the table.
Serving homeowners across the Greater Toronto Area
Sell Your GTA Home With Experience—Without Overpaying
For GTA homeowners—especially those selling at $1 million or more—Mike combines strategic pricing, professional marketing and 40+ years of negotiation experience with a fairer listing commission.
40+ Years Experience
$500M+ Lifetime Sales
1-on-1 Senior Guidance
No obligation. Mike will personally review your property and goals.
1%
LISTING-SIDE
COMMISSION*
COMMISSION*
Mike Mifsud
Broker of Record
Nu-Key Realty Ltd., Brokerage
More than a lower fee
Premium Service. Fair Commission. Stronger Strategy.
The objective is not simply to save commission. It is to position your GTA property properly, attract serious buyers, protect your equity and negotiate the strongest result—particularly when substantial value is at stake.
Professional Presentation
Clear positioning, compelling listing presentation and strong online exposure across the channels buyers use.
Experienced Negotiation
Four decades of judgment when offers, conditions, timing and your final result are on the line.
Senior-Level Guidance
Work directly with Mike for practical advice from preparation and launch through closing.
A fairer structure—not a stripped-down service
Keep More of Your Equity Without Sacrificing Experience
You receive full-service GTA representation backed by 40+ years in changing markets, complex negotiations and important real estate decisions. Higher-value homes deserve a disciplined launch—not an inflated listing fee.
- Pricing, timing and preparation guidance
- Professional listing and buyer-focused marketing
- Showing, feedback and offer management
- Conditions, negotiation and closing support
Program details
A smarter commission structure for GTA sellers
The 1% listing-side commission is designed for qualifying owner-occupied or vacant GTA residential properties selling for $800,000 or more. Properties below $800,000 may qualify at an $8,000 minimum listing-side commission.
- Homes at $800,000+
- 1% listing side*
- Homes below $800,000
- $8,000 minimum*
- Primary service area
- Greater Toronto Area
Estate sales, tenanted properties and power-of-sale listings are excluded from this specific program, but may be considered under a separate service agreement. All commissions and services are negotiable and documented in the listing agreement.
Trusted by real clients
Experience You Can Feel at Every Step
★★★★★ 5.0 Google Rating
★★★★★“It was a pleasure to have Mike as my agent. He was very helpful, put no pressure on me, and sold the house for a very good price.”
★★★★★“His knowledge of the real estate market is second to none, and he was a great help in selling our home quickly and efficiently.”
★★★★★“Responsive, professional, and knowledgeable. Mike helped us get top dollar for our property.”
Clear answers
Common Seller Questions
Understand the service before you make a decision.
Is this a discount real estate service?
No. This is full-service, experienced representation with a fairer listing-side commission structure—not a limited-service posting package.
Will I receive less service because the fee is lower?
No. You still receive pricing strategy, marketing, showing and feedback management, offer guidance, negotiation and closing support. The exact services are documented in your listing agreement.
Is the buyer’s brokerage commission included in the 1%?
No. The 1% applies to Mike’s listing-side commission on qualifying homes selling for $800,000 or more. Any commission offered to a cooperating buyer brokerage is additional, negotiable and discussed before listing.
What areas of the GTA do you serve?
Mike works with qualifying sellers throughout the Greater Toronto Area, including Toronto and communities across York, and Peel. Property type, location and timing are reviewed before the listing is accepted.
What happens after I complete the form?
Mike will review your information and contact you to discuss likely value, preparation priorities, timing, marketing and whether this program is the right fit.
Your next step
Get Your Custom Selling Strategy
Tell Mike a little about your GTA property. You’ll receive practical, no-pressure guidance on value, preparation, marketing and the best way to move forward—especially if you expect to sell for $1 million or more.
Your information is kept private and used only to respond to your real estate inquiry.